Our culture

Principles

We need to understand each other and our customers to do our best work.

If we don’t know how we’re making a difference then we need to stop and ask why.

Experimenting and exploring are the DNA of product development

Exploration and learning are inherent to our work. We can’t always know the right path or the outcomes of the work we do. We embrace learning as a pathway to certainty.

We are all in this together and we perform best when we know we have the support of other people. Leadership is everyone’s job so we always take the time to make sure others are supported and connected.

Everything is fractal

Details matter and so does the big picture. We need to zoom in and out to make the right moves. Coherence and alignment mean the principles by which we work apply to strategy, daily choices and the way we interact with each other and our clients.

There is no one best way

Make mindful decisions in everything. Even this set of principles and practices are subject to challenge. Do the right thing. Or, when it’s a choice between hard decisions do the better thing above all else.


Practices

Make others successful

We believe that supporting others to be successful is the fastest way to high performing teams.

Deliver accountability, receive autonomy

By being accountable, we are able to take on more autonomy and make more ambitious contributions.

Transparency

We are radically transparent with each other and our customers. We build trust by giving full insight into our work and our way of working.

Seek “better” in all things

We believe that continuous improvement in all things is a critical part of business in the modern age.

Question everything but maintain a bias for action

Always know why you are doing things but don’t get stuck analysing and questioning. Keep moving forward.

Find the nexus of science, art and craft

Different problems require different approaches. We seek the right balance across these disciplines based on the situation we are in.